4th of July will bring Forth High Sales for US Automakers
by: rain
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July is usually a great month
of for car-shoppers and for this year automakers are hopeful that July will
once again prove to be the lucky month for them. And since its only days before
the highly anticipated month of July various automakers have started preparing
all the gimmicks they knew just to capture the attention of buyers.
July is one of the months in a
year where car buyers would be able to save a lot in purchasing vehicles since
lots of incentives and rebates are to be given as automakers take advantage of
the numerous opportunities to make sale in an effort to reduce their inventory.
The Consumer Reports magazine
has identified two of the biggest deals that have the potential of giving
buyers with up to 30 percent off the snicker price of a Jeep Liberty Sport 4WD
while up to 29 percent off on the fun to drive Ford Focus ZX4 SES sedan.
General Motors is to offer
zero-percent financing for three years with an additional $1,000 cash-back on
selected vehicles. This is GM’s way of helping to boost its sales at the end of
the month. However such offer will only to be given to qualified buyers.
GM brands like Chevrolet,
Buick, GMC, and Pontiac will offer discount program from June 26 through July
9. Similarly some 2006 and 2007 models of the Chevrolet HHR, Tahoe and
Silverado, the Buick Lacrosse and
Ford Motor Co. is also
expected to announce anytime this week its new incentive program. Both GM and
Ford have held incentive spending largely flat this year as their way of moving
away from the type of sales and volatile monthly tallies that for years have
determined results for
With the coming of
Meanwhile,
Acura, the luxury brand of
Honda maker of the high quality Acura MDX parts will
also be offering incentive not to customers but to dealers on the 2007 Acura RL
with Navigation. The incentive will amount to $3,500 and since it’s given to
dealer this is not usually revealed to consumers but are presented in a way
that would make the luxury sedan to have more room for negotiation.
The Consumer Reports Bottom
Line Price factors such as the hidden dealer incentives and holdbacks aside
from rebates and invoice price are good points for negotiations. And presently
for the RL, the Bottom Line Price shows a total potential savings of up to
$9,188.
Experts from Consumer Reports
would like to stress the point that a great price does not necessarily mean that
it’s a good deal. This is also the reason why each of the vehicles included in
the Consumer Reports’ Best New Car Deals list has received the organization’s
highly coveted Recommended Rating.
In order to be recommended by
CR a vehicle needs to perform well during testing, receive average or better
reliability ratings, and should perform well in both government and insurance
industry crash and rollover tests.
Sluggish Sales
It is no secret that the
The average incentive spent by
GM per vehicle through May this year was $2,775 which was up slightly from
$2,704 a year earlier and its according to an estimate made by the industry
tracking firm Edmunds.com.
Ford’s average was slightly
down by $3,084 from $3,131 a year earlier.
About the Author
Rain Stockton is an engineer by profession. He is a motorsports fanatic, especially F1 and NASCAR. He seldom fails to attend major car racing events. A frustrated race car driver, he spends some of his free time working in one of the largest automotive shops in Indianapolis.
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