Chrysler to release new Ad Campaign
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The Chrysler
Group announced earlier this week that it is giving its Chrysler brand a new ad
campaign that will highlight its engineering and design.
This time around, the company will launch a
new tagline: "Engineered Beautifully". This is a replacement to its
2004 slogan which is "Inspiration Comes Standard".
Chrysler has been launching a series of TV
commercials, print ads and promotions since the beginning of the week. This is
in lieu of promoting all the brand's vehicles under a common theme.
Senior Vice President of Global Brand
Marketing George Murphy commented Chrysler has been a little disassociation of
personality regarding Chrysler's disjointed brand identity. He further said if
the ads will go right and if the marketing department carefully includes the
vehicles on it, the result will be a very attractive campaign and an even
better sale.
According to Auto data Corp, Chrysler sales
went down 11 percent this year. Only 191,000 cars and trucks were sold from
January through April.
Chrysler will feature an epitome of high
technological innovations and remarkable engineering designs to the entire
Marketing advertisements will also be produced
for non-English speaking audience such as the Spanish and Asian audiences.
Dodge got a significant sales increase since
2002 because of its campaign slogan "Grab life by the horns". And
since almost all of its cars and trucks are either new or have been innovated
in the past year, Chrysler finally decided to kick off the campaign now.
Television ads emphasize features like the
swivel-and-go seating feature that will be launched in the new 2008 Town and
Country minivan and the retractable hard top on the new Sebring convertible.
The same music, voiceover and closing come along
with the new ads. The closing part exudes a shot of the Chrysler logo with the
tagline "Engineered Beautifully." Through out the fresh ads this
phrase is used: "It's the way our vehicles come together that sets us
apart".
Joseph Phillippi of AutoTrends Consulting in
Short Hills,
Phillippi also said the auto maker is still in
the process of getting to the top. He particularly mentioned Lexus, BMW, and
Mercedes as the most successful brands that do not imply in the commercial what
model it is.
Mercedes cars come along with quality Mercedes brake
parts.
About the Author
Dwyane
Thomas is a part time cook and full-time auto-enthusiast. This 31-year old
Civil and Environmental graduate is a consultant at one of the engineering
firms in
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