GM Strengthening Sales in India
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General Motors is still
deciding on the date to launch its mid-sized sedan Captiva and Chevrolet Epica
in
The Chevy Epica will have a
price between Rs 15 lakh and Rs 18 lakh and will compete with Hyundai Sonata
and Honda Accord. The Captiva on the other hand will have a price of Rs 18
lakh, a little lower than the Honda CRV with price of Rs 20 lakh.
According to Rajeev Chaba,
President and Managing Director of General Motors India, “Discussions are on to
launch these two models, which will improve our product range. We now offer
cars priced between Rs 3 lakh and Rs 10 lakh. Our parent company will decide in
the next three months. The launch is likely to be in the next calendar year as
our hands are full trying to meet our current targets with new launches.”
General Motors India which has
recently launched the Chevrolet Spark is setting a sales target of 70,000 units
for this year against the 35,000 units that it was able to accomplish last
year, which by the way is also way higher than the 25,000 units sold by the
company two years ago. General Motors the producer of quality GMC tonneau cover
will focus on the Chevy range for now however it did not rule out the
possibility of introducing new brands to
The automaker also hopes to
sell more than lakh cars especially with its Pune plant soon to start
operations. Chaba who was also present at the launching of the Chevy Spark is
so happy with the outcome according to him the car has already attracted over
15,000 inquiries in the north and west
Chaba also added, “We are yet
to decide as to how to go about the modalities of the launch whether on a
completely built imported unit or completely knock-down units." Aside from
Chevy Spark, Captiva, and Chevy Epica the company will also launch the Optra
diesel version in the next ten days which will bear a price tag of Rs 9 lakh to
Rs 10 lakh and will become the second model in the diesel sedan segment after
Skoda Octavia.
Chaba further stated that the diesel platform,
which currently contributes around 30 to 35 percent of the total sales, is
expected to increase sales by up to 50 percent in the next two to three years.
GM India will also try to introduce CNG model for Aveo. The Aveo UVA together
with the recently launched Chevy Spark is expected to generate over 70 percent
of the company’s sales in the years to come. With the increasing sales volumes,
GM is in talks to work out a model for its branded pre-owned car business.
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