Honda Models Obtains Top Awards at the 2007 J.D Power APPEAL Study
by: Wahlberg
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Honda the maker of high-end Honda Civic parts
has been able to grab four model segment awards at the recent J.D. Power and
Associates 2007 Automotive Performance, Execution, and Layout Study in short
APPEAL, more than any of the other vehicle nameplate included in the survey.
The study is in its 12th
year and measures owner’s delight in terms of design, content, layout, and
performance of their new vehicles. APPEAL is designed to complement the other
J.D. Power survey, the Initial Quality Study of IQS which deals on the problems
experienced by owners during the first 90 days of ownership. APPEAL measures
the level of comfort of owning and driving a new vehicle.
Honda’s four segment-leading
models are Honda CR-V, Fit, Honda Ridgeline and Honda Odyssey. BMW and
Mercedes-Benz obtained three segment awards, while Ford, Nissan, and Volkswagen
each garnering two awards. BMW models that were awarded include BMW 3 Series,
BMW 6 Series, and BMW X5. On the other hand Mercedes-Benz earns awards for its
E-Class, S-Class, and GL-Class.
There were also Ford models that
were awarded such as the Mustang and Edge.
The Nissan Armada came out as
the highest in its segment for the fourth consecutive year. There are also
several models that include the Ford Mustang, Honda Ridgeline, and Honda
Odyssey that ranked highest in their respective segments for the third
consecutive year. The Mercedes-Benz E-Class also ranks highest in their
segments in both APPEAL study and IQS.
The 2007 APPEAL Study was based
on responses from 91,000 purchasers and lessees covering the months of February
through May 2007. Included in the survey are new 2007 model-year cars and
trucks that were surveyed after the first 90 days of ownership.
About the Author
Ally
Wahlberg is a Computer Information Systems specialist. Ally leads an active
lifestyle and he is a fan of extreme sports. He is also a car enthusiast and
writing about his interests is one of his passions.
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