Hossein Hassani - New Divisional Marketing Manager for Chevrolet, GMC in the Middle East
by: zekegervis
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Word Count: 361
Maker of Cadillac oxygen sensor, General
Motors (GM) recently appointed Hossein Hassani as the new regional divisional
marketing manager for Chevrolet and GMC in the
As the new manager, Hassani is expected to bring
new approaches as well as perspectives to both the Chevrolet and GMC brands.
Moreover, he is also expected to set the implementation of a unique set of
marketing strategies throughout the region.
Hassani was formerly from GM Canada
where he worked for a decade as the Advertising Manager for Chevrolet, HUMMER
and Cadillac. And now, he goes to the
His new task is to supervise the marketing
as well as the advertising activities of Chevrolet and GMC throughout the
region. For this year, his focus will be on the key product launches for the
two brands; the development and execution of key marketing and advertising
strategies; and pursuing new strategies of interacting with Chevrolet and GMC's
prospective customers.
David Venticich, the Marketing and Planning Director of GM in the
Hassani considers General
Motors as one of the greatest companies in the world with an unparalleled
tradition of high tech innovations, product developments and market leadership.
He said that he was honored to have joined the team in
Hassani replaces Gerry
Groenewegen, who has transferred to another position at the GM headquarters in
the
About the Author
Zeke Gervis has a degree in Human Resource Management. He is an F1 fanatic and is a collector of racing memorabilias. At present, he enjoys working at a consulting firm in Iowa.
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