Mazda: Zooming its Way to the Top
by: kraig
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Word Count: 749
Any aftermarket parts need ads for them to be recognized
and purchased by the public.
In the case of Mazda, it is definitely making a good work
in the aftermarket industry. Their cars and parts are further made better
through the effectiveness of their seemingly
never-ending advertising gimmick.
They make product campaigns that have
persuaded the public a lot. They have come to define the performance elegance,
the corporate philosophy, the very heart and soul of Mazda style, engineering
and design – things which a good advertisement must convey. In effect, their
customers interpret their products as never nor ugly or boring.
The company’s success in ads and sales are primarily
because of their products such as the entry-level
Mazda3, which was second to the Honda Civic in Canadian sales; the Mazda6,
fashionable in whatever configuration, from wagon to hatchback to sedan; the
MX-5 Miata that is always evolving and perennially; the RX-8 four-seater sports
car rotary-powered and still one-of-a-kind in the industry; the ever stylish
Mazda5, which is very practical for family use; the CX-7 and CX-9, which
recently debuted and two of the best-looking crossovers in the market; and
future products such as the Hakaze, the Nagare and the Ryuga concepts.
The whole “zoom, zoom” concept,
according to Mazda is an accent on peculiar design,
functionality and, especially, handling and driving performance. And for the
company, the Mazda Speed division spells out that spirit.
Formed in 1983, Mazda Speed is the performance
wing of the company. A Mazda Speed entry gave Mazda the first and only overall
Mazda invited Canadian some automotive
journalists just recently to the Dunnville Autodrome, which is a race facility
in
The model Mazda6 comes with a 212 hp 3.0-litre
V6, five -speed manual, and 18-inch alloy wheels. It has a starting price of
$28,595, quite ok for its sporty attributes.
On the other hand, the MazadaSpeed6 has a 270
hp, turbo-powered 2.3-liter, 6-speed manual, AWD, Limited Slip, stability
control, wider track, lowered ground clearance, bigger brakes, fatter
stabilizer bars, Mazda Speed 18-inch alloy wheels. It has a starting price of
$35,995.
A modified MazadaSpeed6 has performance
accessories with forged aluminum wheels ($2,797), a 2.5-inch diameter powdered
aluminum cold air intake ($416) and a sport spring kit ($383).
The Mazda Speed models may come with a
complete package of performance improvement and the additional tweaks and
applications can still make a notable difference in power, ride and handling.
Through the Mazda Speed accessories, the white
marble Mazda MX-5 and other stock vehicles can now be improved to achieve
higher level of performance. The additions of cold air intake, Mazda exhaust system that is sporty and a sport spring kit were improved by the cosmetic and
airflow enhancements of a rear spoiler, front air dam, rear under skirt and
side sill extensions.
All these added accessories plus an optional
performance package that includes limited slip differential, directional
stability control and sport suspension with Bilstein shock absorbers total to
$34,195.
Indeed, aftermarket parts are useful to any
type of car. They bring enhancements with assured improved performance,
comfort, handling and driving experience.
About Mazda Motor Corporation
A Japanese automotive
manufacturer, Mazda is based in
Thirty three point four (33.4)
percent of Mazda’s controlling interest is owned by Ford Motor Company.
About the Author
Kraig Johanssen is a native of Connecticut and holds a degree in Software Engineering. He now works at a software development firm in Alabama. His love for writing and great interest on cars makes him a proficient contributing author to various automotive magazines.
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