Winners of 5th Annual National MADD Media Awards Announced
by: iverpenn
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Though moms who drive are now keener about what’s under
the GMC hood than they were before, most still
consider how safe the family is inside the car as the primary concern when it
comes to cars and driving.
Last June 7, 2007 the Mothers Against Drunk Driving (MADD)
has announced the 20 winners of its 5th annual national MADD Media Awards
program. The 2007 MADD Media Awards, sponsored by Nationwide Insurance and
Volkswagen, are in recognition of outstanding media coverage advancing MADD's
mission to stop drunk driving, support the victims of this violent crime and
prevent underage drinking.
"The media plays a vital role in educating the public
and raising awareness about the dangers of drunk driving and underage
drinking," says Glynn Birch, MADD national president. "This awards program
is MADD's way of thanking the media for its support of MADD's mission."
The top honor -- the Award of Excellence – was bagged by
NBC Today Show for broadcast media and to The Santa Fe New Mexican in
It can be recalled that NBC Today Show Contributor and
Security Specialist Bill Stanton showed the effects of drinking and driving at
different blood alcohol concentrations (BAC) while under the supervision of
state police on a controlled driving track. The Santa Fe New Mexican meanwhile
published a series of stories after five members of a
Here are the 2007 MADD Media Awards winners are:
Award of Excellence -- Broadcast -- NBC Today Show
Award of Excellence -- Print -- The Santa Fe New Mexican,
Santa Fe, N.M.
National Television: Drunk Driving Issues -- Good Morning
National Television: Underage Drinking Issues -- CNN Lou
Dobbs Tonight
National Television: Special Programming -- The Party
Never Stops, Lifetime Television
Local Television: Drunk Driving Issues -- KRQE-TV,
Local Television: Drunk Driving Issues-Series -- WBKO-TV,
Local Television: Underage Drinking Issues -- WBRC-TV,
Radio: Drunk Driving Issues -- NewsTalk 1530 KFBK,
Radio: Underage Drinking Issues -- MediaTracks
Communications,
Newspaper: Drunk Driving Issues -- The State,
Newspaper: Underage Drinking Issues -- The Charlotte
Observer,
National Magazine: Drunk Driving Issues -- Wired
National Magazine: Underage Drinking Issues -- Teen Vogue
Local Magazine: Drunk Driving Issues --
Trade Magazine: Underage Drinking Issues -- Scholastic
Choices
Spanish-Language Media: Broadcast -- Univision 38,
Spanish-Language Media: Print -- La Voz de Nuevo
Community Awareness: Programming -- MetroBeat TV, Comcast,
Community Awareness: Public Service Announcements -- R
& R Partners,
"Eliminating drunk driving must start with
education," said Bill Windsor, vice president of safety for Nationwide.
"Nationwide applauds the media for joining us in this important life
saving crusade."
The 2007 award winners will be honored at a luncheon as
part of MADD's National Conference on September 7 in
Every year, more than 13,000 people are killed in drunk
driving crashes and half a million others are injured in alcohol-related
traffic crashes.
Founded in 1980, MADD has helped save more than 330,000
lives. For more information, visit http://www.madd.org/.
About the Author
Iver Penn is a Mass Communications graduate who hails from Wyoming. She is at present an associate editor of a publishing company in Colorado.
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